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Most Powerful Brand On Earth Comment transformer les équipes, responsabiliser les employés, intégrer les partenaires et Mobilize les clients pour battre la Competition dans les Médias Digital et sociaux

Most Powerful Brand On Earth Comment transformer les équipes, responsabiliser les employés, intégrer les partenaires et Mobilize les clients pour battre la Competition dans les Médias Digital et sociaux

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Brands that thrive and profit from employee and customer empowerment generate significantly greater awareness and revenues, while also decreasing the costs of marketing, selling, and customer service. However, employees must engage in public, real-time conversations. And most people are not professional communicators. Achieving those outcomes requires new skills, business processes, governance, measurement, and infrastructure. In addition, leaders must learn new ways of managing risk, while helping employees build and manage external relationships in real time. Now, in The Most Powerful Brand on Earth, social business pioneers Chris Boudreaux and Susan Emerick help you successfully manage all these changes. Drawing on…

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SKU: HIEBVFB5686677741550
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Description

Brands that thrive and profit from employee and customer empowerment generate significantly greater awareness and revenues, while also decreasing the costs of marketing, selling, and customer service. However, employees must engage in public, real-time conversations. And most people are not professional communicators. Achieving those outcomes requires new skills, business processes, governance, measurement, and infrastructure. In addition, leaders must learn new ways of managing risk, while helping employees build and manage external relationships in real time. Now, in The Most Powerful Brand on Earth, social business pioneers Chris Boudreaux and Susan Emerick help you successfully manage all these changes. Drawing on their experience leading social media transformations at IBM and other top companies, they present frameworks and case studies from key innovators that show how to -Leverage the surprising dynamics of online influence -Plan, execute, and manage the development of key relationships -Measure outcomes and performance in effective and useful ways -Resolve crucial security, privacy, and regulatory issues that arise when others represent you online -Gain crucial support from leaders, participants, and other stakeholders -Empower the people and teams you attract, hire, and support -Navigate cultural and process changes that will make or break your program -Preview trends that will shape your social empowerment programs in coming years

Langue
en
Version
Couverture rigide
Date de sortie initiale
28 août 2013
Nombre de pages
215
Illustrations
Non

Personnes impliquées

Auteur principal

Chris Boudreaux

Deuxième auteur

Susan F. Emerick

Editeur principal

Pearson Education (Us)

Autres spécifications

Hauteur de l’emballage
23 mm
Hauteur du produit
10 mm
Largeur d’emballage
157 mm
Largeur du produit
10 mm
Livre d‘étude
Oui
Longueur d’emballage
231 mm
Longueur du produit
10 mm
Poids de l’emballage
431 g
Police de caractères extra large
Non
Porno
Non
Édition
1

EAN

EAN
9780133115390

Sécurité des produits

Opérateur économique responsable dans l’UE

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Catégories

Livres de gestion

Ventes et Marketing

Livres

Livre, ebook ou livre audio ?

Livre

Disponibilité

Disponible à l’adresse suivante

Langue

Anglais

Type de livre

Hardcover

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