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Marketing Unwrapped

Marketing Unwrapped

Le prix initial était : 52.80 €.Le prix actuel est : 13.20 €.

From the Chartered Institute of Marketing’s Directory of Marketing and Membership, this accessible book covers all the key skills, knowledge and disciplines that marketers need in the information age. Nobody in business can have escaped the shift towards customer focus. Today’s marketer must be the people’s champion. Yet to be taken seriously at board level marketing must also be accountable. Alongside inspiration and ideas must come rigour and results. Combining these elements requires integration with, and understanding of, other departments, as well as the development of new skills and enhanced competences. This book ‘unwraps’ the various aspects of modern marketing.…

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SKU: MFMXMEY7573677741283
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Description

From the Chartered Institute of Marketing’s Directory of Marketing and Membership, this accessible book covers all the key skills, knowledge and disciplines that marketers need in the information age. Nobody in business can have escaped the shift towards customer focus. Today’s marketer must be the people’s champion. Yet to be taken seriously at board level marketing must also be accountable. Alongside inspiration and ideas must come rigour and results. Combining these elements requires integration with, and understanding of, other departments, as well as the development of new skills and enhanced competences. This book ‘unwraps’ the various aspects of modern marketing. Ray Perry, Marketing Director of the CIM, maps each facet of marketing in the context of the wider organisation and highlights the key requirements for success. The result is a matrix that breaks down relationships and roles, showing clearly the range of activities involved and creating a blueprint for marketing excellence. From relationship marketer to metrics marketer, and from product manager to brand builder, all the essential skills, responsibilities and competences required to survive and prosper in marketing can be found here in one complete, up-to-date resource. It is, quite simply, Marketing Unwrapped.

Langue
en
Version
Broché
Date de sortie initiale
12 septembre 2001
Nombre de pages
224
Illustrations
Non

Personnes impliquées

Auteur principal

Ray Perry

Deuxième auteur

R. Perry

Coauteur

Ray Perry

Editeur principal

Onbekend

Informations sur le fabricant

Nom du fabricant
Wiley-VCH GmbH
Adresse du fabricant
Boschstrasse 12 | 69469| Weinheim| DE
Adresse électronique du fabricant
product_safety@wiley.com

Autres spécifications

Hauteur de l’emballage
17 mm
Hauteur du produit
16 mm
Largeur d’emballage
191 mm
Largeur du produit
191 mm
Livre d‘étude
Oui
Longueur d’emballage
199 mm
Longueur du produit
199 mm
Poids de l’emballage
448 g
Police de caractères extra large
Non

EAN

EAN
9780471486947

Sécurité des produits

Opérateur économique responsable dans l’UE

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Catégories

Économie et Finance

Livres de gestion

Ventes et Marketing

Livres

Livre, ebook ou livre audio ?

Livre

Disponibilité

Disponible à l’adresse suivante

Langue

Anglais

Type de livre

Paperback

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