Description

This practical guide identifies the ingredients that make up Indian culture and uniquely translates them into useful tools to help Western commercial initiatives succeed. There is enormous opportunity for companies that want to sell to India’s one billion consumers or partner with Indian companies, but doing so isn’t always easy. Inside the Indian Business Mind: A Tactical Guide for Managers offers a primer on the culture and its opportunities. This unique guide will help Western business people enter the Indian market, make the best use of Indian manufacturing facilities, and create and develop successful, long-term business relationships with Indian business partners and teams. The book is not a list of dos and don’ts. Rather, it approaches doing business in India from the perspective of in-depth cultural models, translating cultural knowledge into practical working strategies. The authors, an Indian who has worked in the United States and an American who has worked in India, arm readers with an understanding of 11 primary cultural ingredients that come into play in business relationships with South Asians-ingredients that can be mastered and adapted across many contexts to forge lucrative partnerships. Foreword by Marshall Goldsmith, bestselling author of What Got You Here Won’t Get You There: How Successful People become Even More Successful Explanation of 11 key cultural ingredients for doing better business in India, such as how to locate the dharma (duty) that pertains to each person in an organization Easy-to-understand descriptions of Indian customs Dozens of real-world cases that illustrate how each cultural ingredient works An appendix covering cultural details specific to the major regions and cities with industries relative to American business interests

Langue

en

Version

Méthode de reliure inconnue

Date de sortie initiale

16 septembre 2010

Nombre de pages

208

Illustrations

Avec illustrations

Personnes impliquées

Auteur principal

Katherine C. Zubko Ph.D.

Deuxième auteur

Raj R. Sahay

Coauteur

Raj R. Sahay

Editeur principal

Praeger

Informations sur le fabricant

Nom du fabricant

Libri GmbH

Adresse électronique du fabricant

gpsr@libri.de

Informations sur le fabricant

Les autres informations du fabricant ne sont actuellement pas disponibles

Autres spécifications

Hauteur de l’emballage

16 mm

Largeur d’emballage

156 mm

Largeur du produit

156 mm

Livre d‘étude

Oui

Longueur d’emballage

235 mm

Longueur du produit

235 mm

Poids de l’emballage

481 g

Police de caractères extra large

Non

Édition

1

EAN

EAN

9780313378294

Sécurité des produits

Opérateur économique responsable dans l’UE

Afficher les données

Vous trouverez cet article :

Catégories

Économie et Finance

Livres de gestion

Administration des affaires

Livres

Disponibilité

Disponible à l’adresse suivante

Langue

Anglais

Auteur

Katherine C. Zubko Ph.D.