Description

This is a concise all-in-one analytics book for business professionals or university students who want to understand the concepts of analytics, grasp hands-on statistical and analytics skills step-by-step using Excel and SPSS and, understand real-world case studies on how data analytics is applied in business.

The knowledge and skills of data analytics enable business professionals to make evidence-based decisions rather than just by intuition. To appreciate the knowledge and skills, one needs to understand the theory, hands-on statistical operations using computer software, business application case studies and the analytics project maturity roadmap.

Hands-on Data Analytics for Business is a concise all-in-one analytics textbook for business professionals and university students who want to:

• Understand the essential theories and concepts of data analytics
• Grasp hands-on practical statistical and analytics skills step-by-step using SPSS and Excel
• Appreciate real-world well-known case studies in human resources, marketing and supply chain on how data analytics is applied in business.

This book is for business professionals or university students seeking to master data analytics knowledge and technical skills to a level allowing them to practice data analytics hands-on and manage data analytics projects at scale. For business professionals, the book is written in a way to help learn statistical skills in a concise way with practical real-world examples to inspire business applications. For students, this book is organized in a sequence readily deliverable for a university course, with classes combining theory or concepts, hands-on practice and case studies. For all readers, the book is an essential guide on using data analytics to tackle modern complex activities for companies to gain a competitive edge.

Langue

en

Version

Couverture rigide

Date de sortie initiale

15 février 2026

Nombre de pages

156

Personnes impliquées

Auteur principal

Monica W. M. Tang

Editeur principal

Auerbach

Informations sur le fabricant

Nom du fabricant

Taylor & Francis Verlag GmbH

Adresse du fabricant

– 80331 – – DE

Adresse électronique du fabricant

GPSR@taylorandfrancis.com

Autres spécifications

Hauteur de l’emballage

14 mm

Largeur d’emballage

156 mm

Largeur du produit

156 mm

Livre d‘étude

Non

Longueur d’emballage

234 mm

Longueur du produit

234 mm

Poids de l’emballage

490 g

EAN

EAN

9781032627366

Sécurité des produits

Opérateur économique responsable dans l’UE

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Catégories

Ordinateurs et Informatique

Livres de gestion

Bases de données

Programmation

Exploration de données

Langages de programmation

Développement de logiciels

Livres

Livre, ebook ou livre audio ?

Livre

Disponibilité

Disponible à l’adresse suivante

Langue

Anglais

Type de livre

Hardcover