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Food Related Lifestyle Segmentation in St. Petersburg and Joensuu Case company "Raisio Group"

Food Related Lifestyle Segmentation in St. Petersburg and Joensuu Case company « Raisio Group »

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The aim of this thesis was to investigate the consumption of food and consumers » food-related behaviour by examining the life styles to determine food-related lifestyle segments in St. Petersburg, Russia and Joensuu, Finland. The study also concentrates on researching consumers » attitudes, interests and opinions in relation to food and eating. The objective was to investigate how people proceed with their shopping, perceive quality and what their purchasing and consumption motives are. A research method was quantitative. All together 412 respondents were interviewed: 212 from St. Petersburg and 200 from Joensuu. Data was analysed with the SPSS Statistics 17.0 programme. Four…

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Description

The aim of this thesis was to investigate the consumption of food and consumers » food-related behaviour by examining the life styles to determine food-related lifestyle segments in St. Petersburg, Russia and Joensuu, Finland. The study also concentrates on researching consumers » attitudes, interests and opinions in relation to food and eating. The objective was to investigate how people proceed with their shopping, perceive quality and what their purchasing and consumption motives are. A research method was quantitative. All together 412 respondents were interviewed: 212 from St. Petersburg and 200 from Joensuu. Data was analysed with the SPSS Statistics 17.0 programme. Four consumer segments were found, which also differ in socio demographic characteristics. These segments were named: hedonistic, low-involved, traditional and adventurous. In both countries the largest segment was the adventurous food consumer. Respondents from both market show similar consumer behaviour, but some distinctive cultural differences exist. Despite the obvious similarities in findings, national characteristics must be taken into account while evaluating the markets.

Langue
en
Version
Broché
Date de sortie initiale
27 septembre 2010
Nombre de pages
200
Illustrations
Non

Personnes impliquées

Auteur principal

Timo Muhonen

Deuxième auteur

Olga Lavrusheva

Editeur principal

Lap Lambert Academic Publishing

Informations sur le fabricant

Nom du fabricant
OmniScriptum SRL
Adresse du fabricant
Str. Armeneasca 28/1, office 1 | 2012| Chisinau| MD
Adresse électronique du fabricant
info@omniscriptum.com

Autres spécifications

Hauteur de l’emballage
12 mm
Hauteur du produit
12 mm
Largeur d’emballage
152 mm
Largeur du produit
152 mm
Livre d‘étude
Oui
Longueur d’emballage
229 mm
Longueur du produit
229 mm
Poids de l’emballage
299 g
Police de caractères extra large
Non

EAN

EAN
9783843354295

Sécurité des produits

Opérateur économique responsable dans l’UE

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Catégories

Livres de gestion

Ventes et Marketing

Livres

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Livre

Disponibilité

Disponible à l’adresse suivante

Langue

Anglais

Type de livre

Paperback

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