Description

In Joyful Infographics, one of the leading graphic designers of recent times shows how a judicious use of humor can make infographics more understandable. Written in non-academic, easy to understand language, and with historical and contemporary visual examples presented throughout.

Interaction of Symbols is a book for everyone engaged with icon design. It presents a theory of how icons work: symbols in an icon interact to evoke meaning. From this theory flow design principles and practices based on evidence from Design and other disciplines such as Psychology, Perception, and Cognition. The theory, principles, and practices impact how all symbol-based communications are conceived, designed, and applied.

The book focuses on icons that elicit a concept without any previous training or use of language. Findings from twenty years’ worth of empirical design research studies explore, illustrate, and support each principle, process, and recommendation. The book begins with a review of icon research from various fields before laying a conceptual foundation that grounds the theory of the book. After and elaborating on that theory are chapters that demonstrate how to Establish Contexts to Guide Comprehension, Glean Which Symbols to Draw, Learn How to Draw Understandable Symbols, Clarify Metaphor, and Use Icons to Decipher Icons in Icon Systems. Written and carefully designed for a broad audience, the book’s scholarly level is elevated while the presentation is approachable. Scholar or professional can skim, scan, or dig, it’s up to them.

Heavily illustrated and supported with ample citations, it is not only a book for students and professionals within the field of communication design, but also for anyone who communicates with visual symbols, from healthcare professionals to software engineers, affecting all kinds of graphic communications from advertisements to assembly instructions.

Langue

en

Version

Broché

Date de sortie initiale

15 octobre 2024

Nombre de pages

350

Illustrations

Avec illustrations

Personnes impliquées

Auteur principal

Mike Zender

Editeur principal

Crc Press

Informations sur le fabricant

Nom du fabricant

Taylor & Francis Verlag GmbH

Adresse du fabricant

Kaufingerstraße 24, 80331 München, Germany – 80331 – München – DE

Adresse électronique du fabricant

GPSR@taylorandfrancis.com

Informations sur le fabricant

Les informations du fabricant ne sont actuellement pas disponibles

Autres spécifications

Hauteur de l’emballage

20 mm

Hauteur du produit

20 cm

Largeur d’emballage

178 mm

Largeur du produit

178 mm

Livre d‘étude

Non

Longueur d’emballage

254 mm

Longueur du produit

254 mm

Poids de l’emballage

650 g

EAN

EAN

9781032591254

Sécurité des produits

Opérateur économique responsable dans l’UE

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Catégories

Hommes et société

Art et Photographie

Ordinateurs et Informatique

Applications médias numériques

Design industriel

Sociologie

Conception graphique

Conception de produit

Études interdisciplinaires

Science de la communication

Livres

Livre, ebook ou livre audio ?

Livre

Disponibilité

Disponible à l’adresse suivante

Langue

Anglais

Type de livre

Paperback