Description

This book is based on detailed empirical research conducted to analyse the communication dissemination approach applied to the world’s largest employment guarantee program MGNREGA (Mahatma Gandhi National Rural Employment Guarantee Act).

This book is based on detailed empirical research conducted to analyse the communication dissemination approach applied to the world’s largest employment guarantee program MGNREGA (Mahatma Gandhi National Rural Employment Guarantee Act). To uncover the insights, perspectives and understanding of the program, more than 30 villages in Western parts of India were visited and more than 400 MGNREGA beneficiaries were contacted personally by the author.

The book connects the two concepts of Integrated Marketing Communications (IMC) and Public Policy and highlights the importance of using the IMC tools for a meaningful and comprehensible communication dissemination strategies and campaigns. A global overview of public policy dissemination approaches adopted by federal governments in Brazil, Niger, Philippines, Indonesia, Pakistan, Bangladesh, South Africa, and Kenya have been presented to sensitize the readers with the communication dissemination strategies used at the global level. The book presents and discusses a conceptual framework for the ideal public policy communication initiatives and highlights the apt communications vehicles for the illiterate, vulnerable and marginalized beneficiaries.

Dr. Shriram Kadia is Canada based integrated marketing communications and digital marketing professional with more than 17 years of industry and academia experience. He holds a PhD in Management, and his research and teaching interests revolve around marketing communications, digital marketing, rural marketing, public policy, and rural development. Dr. Kadia has taught graduate and undergraduate level courses at reputed universities and colleges across the world. Prior to joining academia, he worked with Dentsu and Ogilvy, taking care of branding, advertising, and digital marketing initiatives.

Langue

en

Version

Couverture rigide

Date de sortie initiale

16 décembre 2022

Nombre de pages

136

Illustrations

Avec illustrations

Personnes impliquées

Auteur principal

Shriram Kadia

Editeur principal

Palgrave Macmillan

Informations sur le fabricant

Nom du fabricant

Springer Nature Customer Service Center GmbH

Adresse du fabricant

Europaplatz 3 | 69115| Heidelberg| DE

Adresse électronique du fabricant

ProductSafety@springernature.com

Informations sur le fabricant

Les informations du fabricant ne sont actuellement pas disponibles

Autres spécifications

Hauteur de l’emballage

210 mm

Largeur d’emballage

148 mm

Largeur du produit

148 mm

Livre d‘étude

Non

Longueur d’emballage

210 mm

Longueur du produit

210 mm

Poids de l’emballage

348 g

Édition

1st ed. 2022

EAN

EAN

9789811951176

Sécurité des produits

Opérateur économique responsable dans l’UE

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Catégories

Hommes et société

Économie et Finance

Économie

Politique

Sociologie

Administration publique

Structure politique

Études interdisciplinaires

Science de la communication

Études de développement

Livres

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Livre

Disponibilité

Disponible à l’adresse suivante

Langue

Anglais

Type de livre

Hardcover