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Marketing ResearchEbook A Concise Introduction

Marketing ResearchEbook A Concise Introduction

Le prix initial était : 245.00 €.Le prix actuel est : 49.00 €.

An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. The Second Edition presents a balanced mix of qualitative and quantitative methods, reflecting contemporary trends. This includes a new chapter on Netnography and new and increased coverage of the digital aspects of marketing research and the impact of social media and the online environment. The book includes exercises and activities within the chapters that can be used in class. Along with a collection of new international case studies, including: Europe – Renault (France), Miele (Germany) & Online grocery markets…

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SKU: GIEJVGR8561577741406
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Description

An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time.

The Second Edition presents a balanced mix of qualitative and quantitative methods, reflecting contemporary trends. This includes a new chapter on Netnography and new and increased coverage of the digital aspects of marketing research and the impact of social media and the online environment.

The book includes exercises and activities within the chapters that can be used in class. Along with a collection of new international case studies, including:

  • Europe – Renault (France), Miele (Germany) & Online grocery markets in France and Germany.
  • Africa – The Robben Island Museum in Cape Town, South Africa, Vergenoegd Wine Estate in South Africa, text message surveying in Kenya
  • Australia – Campos Coffee
  • Asia – Uber and social media usage in India; Cinemas and confectionary markets in China; Coffee culture in South Korea

The book is complemented by chapter specific lecturer PowerPoint slides.

Suitable reading for students who are new to marketing research.

Langue
en
Version
livre numérique
Date de sortie initiale
23 octobre 2017
Format ebook
EPUB2
Illustrations
Non

Personnes impliquées

Auteur principal

Bonita Kolb

Deuxième auteur

Author

Editeur principal

Sage Publications Ltd

Options de lecture

Lisez cet ebook sur
Android (smartphone et tablette)Lecteur électronique KoboOrdinateur de bureau (Mac et Windows)iOS (smartphone et tablette)Windows (smartphone et tablette)

Informations sur le fabricant

Informations sur le fabricant
Les informations du fabricant ne sont actuellement pas disponibles

Autres spécifications

Hauteur de l’emballage
19 mm
Livre d‘étude
Non
Poids de l’emballage
572 g
Porno
Non
Édition
2

EAN

EAN
9781526422927

Sécurité des produits

Opérateur économique responsable dans l’UE

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Catégories

Livres de gestion

Ventes et Marketing

Étude de marché

Livres

Livre, ebook ou livre audio ?

Ebook

Disponibilité

Disponible à l’adresse suivante

Langue

Anglais

Toegankelijkheidsinformatie

Bevat toegankelijkheidskenmerken

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