satinyx

Parcourir les produits
Promo !
Insight into Neuromarketing New Approach to Engineer International Marketing Intelligence System (IMIS)...

Insight into Neuromarketing New Approach to Engineer International Marketing Intelligence System (IMIS)…

Le prix initial était : 91.99 €.Le prix actuel est : 23.00 €.

By applying neuroscience-based principles, you’ll be able to create marketing messaging and visuals that better connect with your target audience.As the name suggests, neuromarketing means the application of brain-based research to the discipline of marketing in general and digital marketing in particular. It involves the use of functional Magnetic Resonance Imaging (fMRI), the measurement of brain electrical activity or other technologies used to measure people’s responses to marketing creative, such as copywriting, product descriptions, pricing, packaging, and advertising. Rresearchers may find that a particular stimulus causes a response in the brains of test subjects that’s correlated with a desired behavior…

Passer à la caisse
SKU: ASTDUQH5084477740915
Category:

Description

By applying neuroscience-based principles, you’ll be able to create marketing messaging and visuals that better connect with your target audience.As the name suggests, neuromarketing means the application of brain-based research to the discipline of marketing in general and digital marketing in particular. It involves the use of functional Magnetic Resonance Imaging (fMRI), the measurement of brain electrical activity or other technologies used to measure people’s responses to marketing creative, such as copywriting, product descriptions, pricing, packaging, and advertising. Rresearchers may find that a particular stimulus causes a response in the brains of test subjects that’s correlated with a desired behavior (e.g. the release of a ‘feel good’ hormone). Obviously, as a marketer, you’d want to know these cause-effect relationships so that you can apply the principles to your creative, and thereby drive improvements to your key conversion metrics. This book explains all about how effectively neuroscience practices can be useful and implementable in Marketing and consumer behaviour.

Langue
en
Version
Broché
Date de sortie initiale
02 août 2021
Nombre de pages
272

Personnes impliquées

Auteur principal

MD Sadique Shaikh

Editeur principal

Scholars’ Press

Informations sur le fabricant

Nom du fabricant
OmniScriptum SRL
Adresse du fabricant
Str. Armeneasca 28/1, office 1 | 2012| Chisinau| MD
Adresse électronique du fabricant
info@omniscriptum.com

Autres spécifications

Hauteur de l’emballage
15 mm
Hauteur du produit
15 mm
Largeur d’emballage
152 mm
Largeur du produit
152 mm
Livre d‘étude
Oui
Longueur d’emballage
229 mm
Longueur du produit
229 mm
Poids de l’emballage
404 g

EAN

EAN
9786138955016

Sécurité des produits

Opérateur économique responsable dans l’UE

Afficher les données

Vous trouverez cet article :

Catégories

Livres de gestion

Administration des affaires

Livres

Livre, ebook ou livre audio ?

Livre

Disponibilité

Disponible à l’adresse suivante

Langue

Anglais

Type de livre

Paperback

Produits similaires