Description
In our modern society, we are constantly exposed to a flood of advertising and marketing strategies designed to stimulate our desire to buy. From TV screens to billboards to our smartphones, we are confronted with an overabundance of temptations that demand our attention and entice us to spend our money.
Faced with this reality, it’s essential to understand the psychological mechanisms behind these persuasive strategies.
This book explores the psychology of marketing in detail and provides practical tools for resisting buying temptations.
Take control of your purchases, adopt responsible habits and free yourself from the temptations of impulse buying with « Reverse Marketing ». Take the first step towards a more conscientious life today.
Contents : Why this book? Part 1: The evolution of advertising and marketing. Part 2: Understanding and resisting buying temptations. Part 3: Reverse marketing: consume less, consume better. Towards economic degrowth and more informed consumption. Part 4: The history of major consumer scandals. Part 5: The truth behind sales and promotions. Part 6: The impact of advertising on children and teenagers.
- Langue
- en
- Version
- livre numérique
- Date de sortie initiale
- 25 octobre 2023
- Format ebook
- EPUB2
Personnes impliquées
- Auteur principal
-
Marcela Kouici
Options de lecture
- Lisez cet ebook sur
- Android (smartphone et tablette)Lecteur électronique KoboOrdinateur de bureau (Mac et Windows)iOS (smartphone et tablette)Windows (smartphone et tablette)
Informations sur le fabricant
- Informations sur le fabricant
- Les informations du fabricant ne sont actuellement pas disponibles
Autres spécifications
- Livre d‘étude
- Non
EAN
- EAN
- 9798223815679
Sécurité des produits
- Opérateur économique responsable dans l’UE
-
Afficher les données
Vous trouverez cet article :
- Catégories
- Disponibilité
- Disponible à l’adresse suivante
- Auteur
- Marcela Kouici
